Privacy policy

General privacy policy

Matrix Keyboards supports the protection of consumer privacy on the Internet and the principles of disclosure and fair information practices. Your online privacy is a priority. Matrix Keyboards respects your privacy choices. If you share personal information with Matrix Keyboards, the information will be treated according to this policy. Matrix Keyboards encourages you to read this privacy policy and those of all web sites you visit. Below is a summary of Matrix Keyboards' online privacy policy including types and uses of personal information provided to Matrix Keyboards. This privacy policy explains how Matrix Keyboards processes your personal information and what your rights are in relation to Matrix Keyboards’s collection, processing and retention of your personal data.

Data controller

References in this privacy policy to “Matrix Keyboards,” “we,” “us” or “our” mean Beccela’s Etc. LLC (a California, USA company). We control the ways your personal data are collected and the purposes for which your personal data are used by GN Audio and are the “data controller” for the purposes of the applicable European data protection legislation (GDPR). The entity responsible for the processing of your personal information (formally called the data controller) is:

64 Fairbanks Irvine CA, 92618

Data protection officer

If you have questions or concerns in relation to data protection, you are always welcome to contact our Data Protection Officer (DPO) at dpo@matrixkeyboards.com

Personal data

Personal data we collect about you may include, for example your name, your contact details, information relating to purchases or information on how you use our websites and apps or how you interact with us. We collect personal data from you, for example when you use our websites and our apps, use our services or contact us.

The data we collect

We collect and process the following categories of information about you:

Contact details

When you create an account on our website or when you purchase our products we will need your name and address to be able to send the products to you. We also need your email to send order confirmations and order updates to you. We also collect your telephone number to contact you if necessary or appropriate. There might be other reasons for us to have a reasonable business need to contact you.

The communications you exchange with us

When you contact us, or when we respond to you on inquiries, we collect emails, letters, calls, messages, or chats. When you create a personal product profile account, you create for yourself a user name and password for future access to your profile, and you provide Matrix Keyboards with personal contact information such as your name, address, phone, and email address. Your user name, password, and personal information may be shared with other organizations within the group of companies affiliated with Matrix Keyboards.

User IDs and Passwords

Provides you with access to your profile areas on our website.

Information about payments

When purchasing products at Matrix Keyboards’ website, we cooperate with a third-party payment provider. We will not have access to your payments details, so here we refer you to the payment providers privacy policies.

Use of data cookies

Like many others, Matrix Keyboards uses cookies. Cookies enable us to provide a better user experience, so any features on the Matrix Keyboards sites are dependent on using and storing cookies. You can see our policy on our website.

Internet Protocol Reporting

Matrix Keyboards uses your IP (Internet Protocol) address to monitor web site traffic and to help diagnose problems with our servers. We do not use IP addresses to personally identify users. Matrix Keyboards does use a log file of IP addresses to determine which areas of our site visitors like based on the volume of traffic and on aggregate geographic data. This information is used to better prepare future site content and design based on the interests of users.

Opting Out and Unsubscribe

We provide users the opportunity to opt out of receiving any further communications from Matrix Keyboards when they receive distributions via email. At the end of each email message, instructions on how to unsubscribe and be removed from the mailing list database are included. Matrix Keyboards gives users the option of contacting Matrix Keyboards at any time to remove their information from our database or to stop receiving future electronic distributions.

Collection of personal data

Personal data is collected either directly from you, such as through processes where you allow Matrix Keyboards to collect, process, and store your information, or data is collected from you via partner entities or subsidiaries where you have provided them with consent (for example when ordering products on Matrix Keyboards.com the payment process is done by a third party specialized in these transactions). Only data used to forward you the products you paid for is forwarded to us. Personal data could also be collected from third parties which may include LinkedIn, Facebook, Google ads and Hotjar. Finally, data could be collected without your knowledge, such as device-specific information (your mobile devices unique device ID or laptop ID, the type of device you use, the IP address of your device, Bluetooth name, Bluetooth MAC address and your operating system). The purpose of collecting this last category is to optimize headset sound as well as provide you with the best possible user experience when visiting our sites.

Matrix Keyboards does not intentionally collect personal data from anyone under the age of 16. Nor do we entice children to divulge any personal data, by means of special prizes or games. Matrix Keyboards web site visitors must be at least 18 years old to participate in any Matrix Keyboards sponsored on-line contests or giveaways. Matrix Keyboards encourages parents to participate actively in their children’s Internet experience. If Matrix Keyboards learns that the company has obtained personal data pertaining to a child under the age of 16, the information will be deleted from the database.

Purposes and legal basis for processing of personal data

Matrix Keyboards limits its collection, storing and processing of personal data to situations where a specific purpose exists. With reference to the EU General Data Protection Regulation (GDPR), we have listed the most relevant purposes and the legal basis together with some of the activities associated with those purposes and we process your personal data on the following legal bases:

EU GDPR Article 6.1.a (Consent) is used when you subscribe to our emails, when you provide us with feedback, etc. Here you provide us with your consent to obtain and process relevant personal data and/or to send you emails.

EU GDPR Article 6.1.b (Necessary for the performance of the contract between you and Matrix Keyboards) is used when it is necessary for Matrix Keyboards to have your personal data to send you products (e.g. ordering at Matrix Keyboards.com), help you in our service and support desk, etc.

EU GDPR Article 6.1.c (Necessary for Matrix Keyboards to comply with a legal obligation). The legal obligation could be related to tax & duty, but there could also be other reasons why Matrix Keyboards is obligated to deliver personal data to the authorities.

EU GDPR Article 6.1.f (Necessary for the pursuit of legitimate purposes of us) is used when we collect information (above called “device information” and “log information”) about the services you use and how you use them. We collect this data to provide, maintain, protect, and improve our services. For example, this could be information about features that are used, how often they are used and the context they are used in.

Recipients of personal data

Matrix Keyboards will generally limit sharing your personal data and always only to the extent reasonably necessary. Under no circumstances will Matrix Keyboards sell your personal information; sharing your information will take place on a need-to-know basis only and only to fulfil the above-mentioned purposes. However, we might share your personal information with suppliers, business partners and vendors that we work with to assist our business (meaning service providers, technical support, supply services, and financial institutions); other collaborators (such as company benefits as internet providers); group entities; and/or public authorities.

Certain business partners and vendors process personal information on behalf of Matrix Keyboards and may only process your personal data in accordance with the instructions given by Matrix Keyboards and in compliance with this privacy policy and any other appropriate confidentiality and security measures. These third parties may not process your personal data for their own purposes. To the extent Matrix Keyboards disclose or transfer your personal data to these third parties who may use your personal data for their own purposes, such disclosure or transfer will only take place if it is in accordance with applicable law or with prior consent obtained from you.

Transfer to countries outside the EU/EEA

Matrix Keyboards may process personal information on servers in the U.S. and around the world, so Matrix Keyboards may process your personal information on IT services located outside the country where you live and specifically outside of Europe. If we transfer personal data to countries outside the EU/EEA, the transfers will only take place for the specific purposes mentioned above, and we will always ensure that appropriate safeguards are in place for such transfer as set out below, either: (a) If the country/countries has/have been deemed by the Commission of the European Union to have an adequate level of protection of personal data, or using EU US-Privacy Shield certified organizations; or (b) If the country/countries has/have not been deemed by the Commission of the European Union to have an adequate level of protection of personal data, Matrix Keyboards will provide appropriate safeguards for the transfer, either through the use of "Model Contracts for the Transfer of Personal Data to Third Countries", as published by the Commission of the European Union, or any other contractual agreement approved by the competent authorities. You may obtain more information about the contract/agreement by contacting us.

Retention policy

Your personal information will be stored for as long as it is reasonably necessary to fulfil the purposes described above and comply with minimum retention periods under applicable law. In general, this means we keep data for a minimum time and data will be deleted when no longer necessary under the purpose for which it was collected.

Withdrawal of consent

We hereby inform you, that when the processing of your personal data is based on your consent, you may withdraw your consent at any time. However, please note that this does not affect Matrix Keyboards’ processing of your personal data prior to withdrawal of your consent. We encourage you to unsubscribe when the consent is withdrawn, however you may also withdraw your consent by writing directly to our Data Protection Officer.

Your rights

Matrix Keyboards has taken all necessary and adequate steps to protect your personal data and ensure your rights. Please note that there may be more conditions or limitations to these rights than stated below.

Right of access

You have the right to request access to your personal data which we have processed about you and additional information in relation to the processing.

Right to rectification

You have the right to get inaccurate personal data that we have stored about you rectified. That includes completion of incomplete personal data.

Right to erasure (right to be forgotten)

Under certain circumstances, you have the right to erasure, which means that upon your request, we will erase stored personal data about you before our normal retention period ends.

Right to object

Under certain circumstances, you have the right to object at any time to our processing of personal data concerning you. You have an unconditional right to object to the processing of your personal data for direct marketing purposes.

Right to restriction

Under certain circumstances you have the right to restrict our processing of personal data concerning you.

Right to data portability

Under certain circumstances, you have the right to receive the personal data concerning you in a structured, commonly used and machine-readable format, and the right to have your personal data transferred to another data controller.

Exercising your rights

You may take steps to exercise your rights here. Please note that there may be more conditions or limitations on these rights than stated above. It is therefore not certain, for example, that you have the right of data portability in the specific case – this depends on the specific circumstances of the processing activity.

Security measures

Matrix Keyboards is committed to protecting your data from unauthorized access to or unauthorized alteration, disclosure, or destruction of information in our possession. In particular when you register your device we encrypt data communication using SSL, we review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems and we restrict access to personal information to Matrix Keyboards employees, contractors, and agents who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.

Filing of complaint

If you wish to file a complaint regarding Matrix Keyboards’ processing of your personal data, please contact our Data Protection Officer (contact details above).

Changes to the privacy policy

This privacy policy will be updated on a regular basis and when necessary due to changes in applicable law and regulations. We will post any privacy policy changes on the website and notify you by updating this privacy policy as part of a general application update.